Mission, Vision & Values

It’s what’s inside that counts.

Our Mission

Roundup River Ranch enriches the lives of children with serious illnesses and their families by offering free, medically-supported camp programs that provide unforgettable opportunities to discover joy, friendships, and confidence.

Our Vision

Roundup River Ranch provides free, year-round programs and camp experiences to all children with serious Illnesses and their families from the extended Rocky Mountain region. Our campers experience the true joys of childhood through old-fashioned camp fun as they make friends, try new activities and simply be happy, worry-free kids. Parents have the peace of mind of knowing that our camp is a respectful, safety-conscious, medically-supported place, staffed by incredible employees, volunteers and renowned medical professionals. We also offer a welcoming place for the entire family to join in the fun and live in the happiness of the moment. Roundup River Ranch is a positive, long-lasting, life-enhancing experience for campers, their families, volunteers, staff, and the community. Through camp programs, we help children and families create a world of possibilities.

We've rounded up our top 10 guideposts.

These values direct our actions, fuel our spirit and make our camp extraordinary.


Campers are #1
Every single thing we do, every decision we make, every game we play, even every song we sing are done in the best interest of our campers. We put campers and their families first. Always.

Give 110%
We believe in giving our all – and then some- to creating exceptional, positive experiences for our campers and their families. We want to exceed expectations every day in every way for campers, families, volunteers, staff and our community.

R.E.S.P.E.C.T
We’re all about it. We respect each other’s individual talents, opinions, differences and choices. We appreciate what everyone brings to the table and we are huge fans of high fives, pleases and thank yous.

We're all ears.
We value respectful, clear, open minded, transparent and direct communication. We listen carefully and intently to others and then use integrity, compassion and kindness when we speak.

Superheroes are everywhere.
We know courage comes in all shapes and sizes. Through intentional, empowering experiences we help kids and families discover their own powers, conquer fears and leave camp feeling more confident than ever.

Be savvy about safety.
We take our campers' needs seriously and provide a physically, emotionally and medically-supportive environment in every aspect of camp.

Embrace joy.
We believe in simple, pure, old-fashioned fun. We celebrate the joy of childhood through discovery, tons of encouragement, shared experiences, lots of acceptance, silly jokes, and oodles of new friendships.

Relish the role of "role model".
All of the grown-ups here realize what an important role we play in the lives of the kids we serve. We lead by example, value and support each other, cheer for each other’s successes and join forces as innovators and leaders.

Three cheers for being a team!
At Roundup River Ranch everyone makes a difference and shapes our camp family. We are an inclusive, welcoming community that works together for the greater good.

In it to win it.
We work hard, have a sustainable organizational model, stay focused on the future, and are driven to grow and thrive as an organization. We are accountable, authentic, and forever grateful for our campers, families, employees, volunteers and donors.