The 2026 Bullseye Roundup
FOR IMMEDIATE RELEASE
MEDIA CONTACT:
Lindsey Stecki
Palmer Public Inc.
lindsey@palmerpublic.com
(619) 507-5281
Roundup River Ranch’s The Bullseye Roundup Returns Aug. 13, Celebrating 20 Years of Powering Hope and Joy
Western-inspired fundraiser at Lazy J Ranch supports free camp experiences for children with life-altering diagnoses and their families
GYPSUM, Colo. (June 30, 2026) — Roundup River Ranch, a Colorado nonprofit dedicated to providing free, medically-supported camp experiences for children with life-altering diagnoses, announces the return of The Bullseye Roundup on Thursday, Aug. 13, 2026, at Lazy J Ranch in Wolcott, Colorado.
Now in its fourth year, the western-inspired fundraiser invites supporters to gather for an evening of friendly competition, ranch activities, live music, local vendors, cocktails, exceptional food and philanthropy, all benefiting Roundup River Ranch’s life-changing programs for children and families navigating serious medical conditions. This year’s event takes on special significance as the organization celebrates its 20th anniversary.
Held against the backdrop of the 3,000-acre Lazy J Ranch, guests will enjoy an archery competition, live music, delicious cocktails and food stations, local vendors, a live auction, and ranch-inspired experiences such as – lasso throwing – all while helping ensure children can access the healing power of camp at no cost to their families. The event theme, “Take Aim. Touch Hearts. Change Lives.,” reflects the lasting impact supporters make through their participation.
“As we celebrate 20 years of Roundup River Ranch, The Bullseye Roundup is an important opportunity to raise critical funds that help ensure children with life-altering diagnoses and their families can continue to experience the magic of camp,” said Sarah Johnson, president and CEO of Roundup River Ranch. “This event brings our mission to life in a uniquely Colorado way while directly supporting the programs and experiences that create connection, confidence, belonging, and pure childhood joy for thousands of campers and families.”
The Bullseye Roundup is designed to engage supporters while showcasing the mission and impact of Roundup River Ranch. Proceeds from the event directly support the nonprofit’s free programs serving children living with cancer, blood disorders, organ transplants, and many other life-altering medical conditions.
This year’s event also reflects the organization’s anniversary theme, “20 Years of Powering Hope & Joy,” celebrating two decades of fueling courage, fostering friendships, and creating opportunities for children to discover what is possible beyond their diagnosis.
The Bullseye Roundup is made possible through the generous contributions of sponsors, including presenting sponsors Lisa and Jim Lillie. Additional sponsors include Arrigoni Woods, Mary Lujack, Kathie and Bob Shafer, First Western Trust, Longwise Wealth Partners, Vail Health, AWI Construction, RA Nelson, Alpine Bank, Ebert Appraisal Service, KRM Consultants Inc., Land Title Guarantee Company, First Bank, Vail Resorts EpicPromise, Elevate Scapes and Stone, Shaeffer Hyde Construction, Sweeping Change, Gallagher, Squash Blossom, and Vail Daily.
Tickets and sponsorship opportunities are available now. To learn more or purchase tickets, visit TheBullseyeRoundup.com. To raise additional funds, Roundup River Ranch will host an online auction the week of the event in partnership with its annual A Grateful Harvest gala, held on Saturday, Aug. 15. The auction will open on Friday, Aug. 7, and close on Sunday, Aug. 16.
For additional information about Roundup River Ranch and its programs, visit RoundupRiverRanch.org.
