Roundup River Ranch is Rounding Up the Possibilities with Public Capital Campaign Launch to Aid Long-Term Sustainability

GYPSUM, COLO. (July 20, 2022) – Roundup River Ranch, a nonprofit organization that enriches the lives of children with serious illnesses and their families by offering free, medically-supported camp programs that provide unforgettable opportunities to discover joy, friendships, and confidence, announced today that it is enlisting the help of supporters to reach its public Capital Campaign goal of $27M. Through the organization’s Roundup the Possibilities Campaign, individuals will have the opportunity to make a donation, to help the organization meet a greater demand of more than 35,000 children in the region who could benefit from its programs. Roundup River Ranch is the only medically-supported camp in Colorado that provides comprehensive programming at zero cost to families. Successfully achieving this campaign goal will allow the organization to expand its capacity to serve more children and families in need.

Roundup River Ranch has raised nearly $20M towards its $27M goal, including a generous $4.5M endowment made by the Frechette Family Foundation. Guided by its commitment to Excellence, Sustainability, and Growth, the Roundup the Possibilities Campaign is broken down into three key priorities: Capital & Growth, Endowment, and Organizational Reserves.

“It is our responsibility as an organization to create a world of possibilities for children with serious illnesses,” said Ruth B. Johnson, JD, president and CEO of Roundup River Ranch. “Serious illnesses can turn a child and family’s lives upside down, and as a result, the pure joy of just ‘being a kid’ can become elusive. Too often, these children are forced to opt out of activities, miss out on the fun, and forgo trying something new, but at camp, there are no limits. That’s why your generous donations are imperative to our mission, so that we can meet a greater demand that currently exceeds our capacity.”

The Roundup the Possibilities Campaign will provide critical resources to:

  • Serve 50% more campers annually
  • Add infrastructure needed to support construction and expansion plans
  • Extend its geographic reach
  • Add to more than 80 diagnoses currently served
  • Provide new, innovative ways to deliver camp experiences
  • Expand the activities and programs offered onsite
  • Upgrade facilities and spaces to adapt to camper needs
  • Build and outfit three new cabins

“Behind every kid at camp, there is a war story. Every arrow they send flying into that target and every fish they catch is a battle that they have won,” said Camper Alexander. “Being at Roundup River Ranch isn’t just a personal journey towards healing, it is a group experience of healing as a community.”

The Roundup the Possibilities Campaign offers several unique opportunities for donors to make an extraordinary impact on the future of Roundup River Ranch. The following are ways individuals, families, and groups can get involved:

  • Give online today or consider making a multi-year pledge
  • Make a gift of appreciated securities
  • Designate Roundup River Ranch’s Roundup the Possibilities Campaign from a Donor Advised Fund
  • Join the Paul Newman Legacy Society by including Roundup River Ranch as a named beneficiary of an estate, life insurance, Trust or IRA

To learn more about the campaign, please visit For all other questions, or to make a gift, please contact Cathy Ethington, Director of Development, at or call 970- 524-5761.

About Roundup River Ranch 

Roundup River Ranch enriches the lives of children with serious illnesses and their families by offering free, medically-supported camp programs that provide unforgettable opportunities to discover joy, friendships, and confidence.  Annually, hundreds of children coping with cancer, blood disorders, organ transplants, and other serious conditions and their families benefit from Roundup River Ranch’s intentional and empowering camp programs. Roundup River Ranch is located two and a half hours from Denver near Gypsum, Colorado along the Colorado River. Roundup River Ranch is proud to be a member of SeriousFun Children’s Network, a growing global community of innovative camps and programs that provide life-changing support to children with serious illnesses and their families founded by Paul Newman. For more information about Roundup River Ranch, visit or call 970-524-2267.

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